“The best work reveals itself,” said Cannes Lions Mobile jury president Jamie Robinson, executive creative director of Pereira & O’Dell, at the award show Tuesday night.
Robinson told Ad Age that Brazil’s “Sun Band” effort for Nivea “universally lit [the jury] up like a bunch of Christmas trees.” She called it the “perfect marriage of the right media delivering the right utility, delivering the right brand message and the right time and place.” “Sun Band” tugged at human heartstrings, she told the packed house at the Palais before the Brazilian team headed to the stage in force to collect its prized Lion.
Celebrations took place throughout the night as the Grand Prix trophy made appearances all along the Croisette.
Joanna Monteiro and Max Geraldo, executive creative directors at FCB Brazil, pose with the Grand Prix Lion
In addition to the Grand Prix, two Golds, two Silvers and a Bronze for “Sun Band,” the network had a number of additional highlights at last night’s Media, Mobile and Outdoor awards. New Zealand was awarded Gold for its “Bank Job” campaign for Brothers in Arms and Silver for “Food Photos Save Lives” for UNICEF. The New Zealand agency also brought home two Bronze Lions for the Sony “Bottled Walkman” campaign.
South Africa also had a fantastic showing, winning Gold and two Silvers for Coca-Cola’s “Rainbow.”
Chicago was awarded Bronze for “Mysterious, Clay Red Ancient Stone” for Valspar.
For more details and a full list of winners, visit http://winners.canneslions.com/2014/index.cfm.
The Clara One, home base to Team FCB, was abuzz as Brazil took on Mexico in the FIFA World Cup before battening down the hatches to get ready for another day. Stay tuned for tomorrow’s update and more winners.
Part of Team FCB outside the Media, Mobile and Outdoor show