A recent report published by Nielsen reveals that Latinas are “the growth engine of the U.S. female population and are expected to represent 30 percent of the total female population by 2060.”
Leíste eso (did you read that) mi gente? Latinas are breaking barriers every day and I am proud to include myself in that category. As a 28-year-old Latina in the advertising industry for the past year, I have had my share of diversity/adversity moments. I’ve learned to step back and accept those experiences as learning opportunities for both parties. I am reminded daily that I am grounded in who I am as an individual and, most importantly, with what my family has imparted within me through the years. Both of my parents have told me time and time again that my strong connection to my roots (culture, family and community) will be my foundation forever. Because of that, I am able to connect with those around me, embrace others, and share new ideas (and after all, the ad world is all about new and big ideas!)
When I was offered the position at Draftfcb as the community manager for a client’s Latina initiative in June 2012, I was thrilled to become part of a global agency that supported such campaigns. As time progressed, I have become deeply embedded in the Draftfcb family, logging experience for numerous other clients including Discover, Diner’s Club, Sony, Stelara and Jack Daniel’s. That experience gave me the opportunity to work with other disciplines, meet new clients and – best of all – more coworkers. More than ever, I now believe that the experience of working with others is about bringing the best of who you are, at the right moment, to make a great impact.
I believe that’s why it is important for me to honor and celebrate Hispanic Heritage month — because of its simple reminders that there have been pioneers, history makers, thought-leaders, and mentors who, just like me, faced challenges in the beginning but continued to hold strong to the their roots. This is the month to celebrate living and working in the U.S. and to share my heritage with others.
I wear my Latinaness proudly. And this is just the beginning.