Decision Making In Today’s New Information World

FCB set up the Institute of Decision Making, part of our Global Capabilities group, to bring greater understanding of how consumers make decisions to our network and our clients. In pursuit of this goal, we have been working closely with our holding company, IPG, on the third wave of New Realities – Consumer Decision Making in Today’s New Information World, a major piece of research involving over 3,000 consumers across five of the world’s most important economies. The Institute played an important role in bringing our understanding of cognitive mechanisms and expert views on the data from acclaimed authors and professors of neuroeconomics and marketing from leading universities.

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