Dr. Cialdini On Message Receptiveness

Dr. Cialdini takes his work on influence and applies it specifically to the way we place our communications. Will a scary television show make us more likely to pay attention to marketing messages that play on our fears? Will romantic comedies prime us to listen to messages that play on our instinct to care for others? Dr. Robert Cialdini clues in the IDM on how we truly behave in these circumstances.