The Art Of Influencing Decision Making

Agencies are in the business of influencing decisions. As statements of the obvious go, that one is right up there. But reading the marketing press on any given day, you might be forgiven for forgetting this. You’ll find plenty of articles that might have you think agencies were in the entertainment business, the technology business, the mobile business, the data business or the brand building business. Very seldom do you read much about our fundamental reason for existence – which Draftfcb believes is simply to influence decisions in favor of our…

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