In The News Translation 1/5/17

Meios & Publicidade, Briefing and Imagens de Marca feature FCB Lisbon‘s latest campaign for Cofidis’s new credit card.

 

TRANSLATION

 

FCB LISBON CREATES CAMPAIGN TO ANNOUNCE LAUNCH OF CREDIT CARD COFIDIS (WITH VIDEO)

 

Cofidis has just added a credit card to its product portfolio. The arrival of the new card coincides with an advertising campaign created by FCB Lisbon. The Cofidis Mastercard credit card has no annual fee and includes advantages such as cash back (1% return of purchases up to 100 euros/year) and free health insurance for the cardholder.

 

“The card was designed through a process of co-creation between employees and customers of the company,” says Maria Silva, Cofidis’s marketing and customer director. She continued to explain that, “This is a truly a card for the people. We asked the customers what they wanted and valued most, we discussed the details and together with our employees, we did it.”
The advertising campaign that launched the new card was created by FCB Lisbon and will be present on television, radio, print, internet and outdoor.