In The News Translation – 2/3/17

Wirtualnemedia and Media & Marketing Magazine (print only) highlight FCB Warsaw’s latest work for Ibuprom Sport.

 

TRANSLATION

 

Ibuprom Sport’s New Campaign features Professionals fighting with muscles and joint pain

 

A new campaign of Ibuprom Sport – a new SKU of Ibubrom brand (owned by USP Zdrowie) has just launched. The new activation has been developed by FCB Warsaw and Mets (MEC).

 

The commercials show symbolic relay, in which a professional sportsman passes a product to the amateur who has just got knee pain. It underlines one of the product’s feature which is a gel formula, that helps to absorb very fast and kill the pain. The campaign will mainly air on TV stations.

 

FCB Warsaw has been responsible for the communication platform since end of 2016 when the agency won a new business pitch. It is already 4th brand from the USP Zdrowie portfolio, that FCB Warsaw works for.