In The News Translations 11/29/16

Joanna Monteiro, chief creative officer of FCB Brasil, is participating in a discussion about women in advertising at Twitter’s Brazil office, reports Portal da Propaganda.

TRANSLATION

Events on Gender Equality in the Advertising Industry Close Out 2016

Questions about the current representation of women in society, the labor market, and advertising, have been at the center of the many debates throughout 2016. The last meeting of the year for Ellevate – a group that promotes women’s empowerment and women’s leadership will close the discussions on the theme in style. The event, which takes place at the Twitter office at 7:00 pm, will feature “The Woman in the News” and will feature the experiences and insights of the highest caliber executives. Aline Santos, Unilever’s global vice president of marketing; Joanna Monteiro, chief creative officer of FCB Brasil; and Violeta Noya, president of Ellevate and Otima; will participate in the panel, which has Maria Laura Nicotero, CEO of Momentum, as the moderator.


 

“The Finger Twist,” FCB Mayo‘s new campaign for Backus’ soda, Guarana, shows teenagers expressing themselves through music, says Mercado Negro.

TRANSLATION

Backus and FCB Mayo Feature “Guaramusic” Starring “Thumbprint”

The soft drink brand portfolio Backus, Guarana presents its “Guaramusic” a music – focused approach their main target strategy: youth.

This campaign is under the creative idea of the agency FCB Mayo while SmartClick handles the digital part of Guaramusic . They also presented the campaign spot by Mr. Z, while post – production was in the charge of Central City and sound by Sordo.

The insight of the campaign is that often parents do not let their children express themselves through music because they think it is not best for them, which leads to frustration in the teens fail to express themselves in a unique way.

That is why “Thumbprint” is epitomized in a real character, with activities at the local level. “Thumbprint” wants to express themselves through art and music with his friends uses a bottle of Guarana to achieve this end.