NIVEA promotes good deeds in its Christmas campaign
Under the theme “Let your heart speak,” NIVEA has created three “random acts of Christmas kindness,” where people who can use some help are followed with a hidden camera to see if help is actually offered. Who will help someone else who he does not know at all? These people were immediately surprised by NIVEA.
During the month of December, we saw people throughout the Netherlands who could use some help. A boy struggling with a huge Christmas tree, a mother with a child who drops her bag with Christmas baubles and two sisters who are just a Euro short at the cash desk for a Christmas present. When people came to their aid and provided a good Christmas, they themselves were surprised and cared for by NIVEA. Care came in the form of the heart-shaped gift box including a personal greeting card.
This heart-shaped gift box introduces NIVEA especially for the holidays, on the basis of three films that can be seen online as well as on TV. For whom do you let your heart speak? FCB Amsterdam is responsible for the strategy, concept and, together with Fast Forward Film, responsible for the production of the campaign.
Customer: NIVEA (Beiersdorf)
Responsible for the Customer: Ivo Wesemann, Annemiek Poot, Famke Jonker, Marjolein de Graaf
Office: FCB Amsterdam
Concept: Wouter Kampman, Massimo van der Plas
ECD: Massimo van der Plas
Strategy: Micky Geesink
Account: Laura Schilder, Netteke Bak
Production Company: Fast Forward
Director: Thomas Melgers
D.O.P: Gabor Deak
Candid Specialist: Frank Houtenbos
Cameraman: Joost Laarakker
Cameraman: Tim Valkenhoff
Cameraman: Maurits Helfensteijn
Sound: Lucas Dornseiffen / Paul Broers
Producer: Rachel Kocken
Edit/Grading: Bas van Schellen
Acontecendo Aqui, New Trade, Clube Online, Propmark, Segs, Adonline, Portal Fator Brasil, Inteligemcia, ABA, Revista Pronews, LatinSpots and Grandes Nomes da Propaganda launch FCB Brasil’s newest campaign for Nestlé’s Moça.
Girl launches campaign “Everything that can work out will work”
With more than 90 years of tradition in Brazil, the Moça brand launches its campaign “Everything that can work out will work.” The explored concept involves recognized points of experience with the Girl products that have been translated through Girl’s Laws – which oppose Murphy’s popular Law, which says anything that can go wrong will go wrong. The idea is to touch the emotional side of the Brazilian by bringing delicious memories that involve the brand.
Recognized for its quality, Moça condensed milk was the first product of Nestlé to be produced in Brazil, and its success was so great that the brand became synonymous with this category. The campaign reinforces this point known to the public and invites people to demand MOÇA quality inside and outside of their homes.
In addition, the action shows that when we work with the solutions of the brand, everything will work out and be a delight. The communication is the first of FCB Brasil for the brand and will be in ads of magazines, out of home (Elemídia, Outdoor and Street Clock) and on social networks (Facebook and Instagram).
Campaign: GIRL Laws
Title: Girl’s Laws
Product: Milk Girl
Agency: FCB Brasil
Chief Creative Officer: Joanna Monteiro
Executive Creative Director: Fábio Simões
Creative Director: Romero Cavalcanti
Art Director: Rafael Beretta, Tiago Freitas, Victor Yves
Editor: Alex Adati, Carlos Johnson
Art Buyer: Daniel Gonçalves
Graphic Production: João Albertini, Daniela Fonseca, Paulo Oliveira, Camila Galdêncio
Projects: Luiza Di Bella
Attendance: Cristiane Pereira, Anna Sant’Anna, Enrico Torres, Eduardo Henne, Isabella Esteves
Planning: Marcia Neri, Bianca Reame, Rafael Gonçales, Carolina Valentim, Marielen Silveira, André Ferros and Pedro Quintão
Media: Fabio Freitas, Cristina Omura, Daniel Bonifácio, Jéssica Carvalho
RTV: Charles Nobili, Pedro Lazzuri, Ricardo Magozo, Mariana Carneiro
Director: Rodrigo Resende
Customer Approval: Aline Mor, Camille Lau
FCB Warsaw’s new Christmas spot for Apap is showcased in Wirtualnemedia.
Christmas tree seller in the Christmas ad of Apap
Christmas advertising campaign of Apap painkiller (produced by USP Zdrowie) is in progress. The hero of the ads is the Christmas tree seller.
In the spot, the seller of Christmas trees says that Apap helps him fight back pain resulting from the specifics of his work. The ad emphasizes that Apap also removes headaches, muscle, joint and menstrual pain. The entire message is summarized with the slogan “Apap. Tested for pain.” Advertising activities mainly include television and the Internet.
The advertising agency for the Apap brand is FCB Warsaw (advertising creation) and the Mets media house (media planning and purchase).