In The News Translations 11/21/16

FCB Shanghai‘s “Oreo Vinyl” wins Gold for collateral design at the One Show Greater China 2016, according to Weixin here and here.

 

TRANSLATION

 

2016 ONE SHOW China Creative Prize Art Works Part II

 

The 2016 One Show China Creative Awards ceremony was held on November 5 in Shanghai. 600 creative works received awards, out of a total of 913 valid application prize works. After the One Show’s top creative review after strict selection, the final total was 10 gold medals in 12 categories, 21 Silver, 30 Bronze and an annual agency and customer special awards.

 

Gold Works appreciation:

BrandedEntertainment | Branded Video & Film

Memory red balloons When Red Balloons Fly

AGENCY : HAVAS TAIWAN

CLIENT : Kingston

 

 

Design | Collateral Design

“Oreo Cookies Vinyl”

AGENCY: the FCB Shanghai

CLIENT: Mondelez Food Enterprise Management (Shanghai) Co., Ltd.

 

Film & Video | Online film & video

Blood book chapter

AGENCY : ADK TAIWAN

CLIENT : ADK Taiwan

 


 

Effie‘s announces that FCB Shanghai‘s “We are original” campaign for Levi’s received a Bronze in Effie China 2016.

 

TRANSLATION

 

2016 Greater China Effie Award Winners
Grand Prix
competition categories: Beverages – Non-drinks – non-carbonated
Case Name: Xiao-Ming students listed brand integration of communication
Advertisers: President Enterprises (China) Investment Co., Ltd.
mainly Agent: Lee Ao Beina China

Gold

Case Name: Mercedes-Benz AMG & Air F1 racing duel
Entry Category: Motor Vehicles – Vehicle class
advertisers: Mercedes – Benz
main agency 1: Music Watch Information Technology (Beijing) Co., Ltd.
The main agent 2: MEC medium
case name: “dark unseen” integrated marketing communications campaign
competition categories: motor vehicles – automotive after-market class
advertisers: Chevron (China) investment Co., Ltd.
main agent company: Beijing digital Technology Co., Soho Square
case name : Xiao-Ming students listed integrated media brand
competition categories: beverages – non-drinks – non-carbonated
advertisers: President enterprises (China) investment Co., Ltd.
The main agency: Leo Burnett China
case name: Vedan Push bulb brand communication activities
participating category: packaged food, snacks, desserts
advertisers: Vedan enterprise Co., Ltd.
mainly agent: I’m David ads Corp.
case name: 7-ELEVEN change donation box piano
competition categories: retail
advertisers: President Chain Store Ltd.
the main agency: Ogilvy & Mather Advertising Co., Ltd. Taipei
case name: 99 Public day
entry category: corporate reputation and professional service class
advertisers: Tencent
main agency: Tencent
case name:! Wow Girl Fushigiのfemale force UP
competition category: fashion style and casual lifestyle
advertisers: Taiwan Wacoal
main agencies: the new pole current ads Corp.
case name: SOS Running man
competition category: healthcare category
advertisers: SIGMU ZTE preservation of
the main agent of the company: a different Advertising Co., Ltd.
contribution agency: Innovate Films
case name: phone a good meal
competition categories: home appliances and home supplies
advertisers: IKEA Ltd.
main agent of the company: Ogilvy & Mather Advertising Co., Ltd. Taipei
case name: IKEA guerrilla table
entry categories: home appliances and home supplies
advertisers: IKEA Ltd.
main agent: elite media
case name: with encouragement, love to hear Taiwan
entry categories: networking, telecommunications products and services categories
advertiser: Far EasTone telecommunications
main agent company: Ogilvy & Mather Advertising Co., Ltd. Taipei
case name: gives happiness is happiness
entry categories: financial products and services categories
advertisers: Cathay financial holding Co., Ltd.
the main agent of the company: Ogilvy & Mather Advertising Co., Ltd. Taipei
case name: FamilyMart ice cream shops Public joint project – lonely lonely brother sing song
competition categories: Public welfare – Public class brand
advertisers: family Mart Co.,
the main agent of the company: the Music digital marketing Ltd.
case name: show her embroidered
competition categories: Public welfare – a non-profit organization commonweal
advertisers: Shanghai Golden olive culture development Center
main agency: Publicis Advertising Co., Ltd. Guangzhou Branch
case name: “dark unseen” integrated marketing communications campaign
competition categories: media category – media innovation class
advertisers: Chevron (China) investment Co., Ltd.?
is mainly agent: Beijing digital Technology Co., Soho Square
case name: Knorr Spring chapter
competition categories: media category – single media activation class
advertisers: Unilever
main agent: Isobar China
case name: hungry Quotations
entry category: small budget – product categories
advertisers: Mars,
the main agency: BBDO andProximity Hong Kong
case name: Tears in memory
competition categories: the continued success of the class
advertisers: KINGSTON Kingston
main agency: Euro RSCG
case name: Alipay “call out a call out set Foca” Spring Festival interactive projects
competition categories: short-acting media class
advertisers: Alipay (China) network technology Co., Ltd.
main agent company: Beijing public Achievement digital Advertising propagation services Ltd.
case name: master old altar sauerkraut – “a bowl of Kung Fu” entertainment marketing
competition categories: single interactive communication affect
advertisers: master Kong instant noodles investment (China) Co., Ltd.
main agent company: Shanghai Yi Ling digital Technology Co., Ltd.
case name: CUXi 115 onslaught youth
competition categories: Youth marketing category – teenagers and young class
advertisers: YAMAHA Taiwan Yamaha motorcycle
main agency: United Advertising Communications LTD
case name: show her embroidered
entry category: brand experience category
advertisers: Shanghai Golden olive culture development Center
main agency: Publicis Advertising Co., Ltd. Guangzhou Branch
case name: “dark unseen” integrated marketing communications campaign
competition categories: event sponsorship and marketing class
advertisers:? Chevron ( China) investment Co., Ltd.
main agent company: Beijing digital Technology Co., Soho Square
case name: curious infant language
competition categories: single class retailers
advertiser: Kimberly-Clark (China) Co., Ltd.
main agent: Ogilvy Shanghai
case name: master old altar sauerkraut – “a bowl of Kung Fu” entertainment marketing
competition categories: branded content category
advertisers: master Kong instant noodles investment (China) Co., Ltd.
main agent company: Shanghai Yi Ling digital Technology Co., Ltd.

Silver

Case Name: NISSAN people and vehicles to create new value
entry Category: Motor Vehicles – Vehicle class
advertisers: Yulon Nissan Motor Co., Ltd.
mainly Agent: Lianzhong Advertising Co.
Case Name: In addition to safety, nothing will happen
Entry categories: transportation services category
advertisers: Divine excellent vehicle (Tianjin) Co., Ltd.
main agent: Ogilvy & Mather Advertising Co., Ltd. Taiwan
case name: Didi Express 50 yuan to create the world Guinness Book of records
entry category: transportation service class
advertisers: Beijing small orange Ltd.
main agent: 180
case name: Oral-B double tube of toothpaste market promotion
competition categories: personal care
advertisers: Procter & Gamble (China) Co., Ltd.
main agent: when fun interactive (Beijing) Technology Co., Ltd.
case name: drink plenty of water bottles of the world’s languages
entry category: beverages – non-drinks – non-carbonated
advertisers: Vedan enterprise Co., Ltd.
the main agent of the company: Ogilvy & Mather Advertising Co., Ltd. Taipei
case name: master old altar sauerkraut – “a bowl of noodles Kung Fu “entertainment marketing
competition categories: packaged food, snacks, desserts
advertisers: master Kong instant noodles investment (China) Co., Ltd.
main agent company: Shanghai Yi Ling digital Technology Co.
case name: KFC K eater in mind,” a tribute to entrepreneurs hold a big eater bar “new listing!
entry: Food category
advertisers: Yum (China) investment Co., Ltd.
The main agent: Hylink digital technology Co., Ltd.
case name: Trans Union economic Aesthetics
competition categories: retail
advertisers: Trans Union Industry Ltd.
the main agency: Ogilvy & Mather Advertising Co., Ltd. Taipei
case name: elite recruiting business plan
competition categories: corporate reputation and professional service class
advertisers: Cathay life Insurance Co.,
the main agency: Ogilvy Taipei shares Ltd.
case name: millet Max ultra durable boring live
competition categories: electronic products
advertisers: Beijing millet mobile software Ltd.
main agent: Beijing millet mobile software Ltd.
case name: chase drama series
competition categories: electronic products category
advertisers : ASUSTeK ComputerInc.
the main agency: Dentsu Guohua Co.
case name: SEVEN “In the future we what to wear” smart clothing listed spread Campaign
entry category: fashion style and casual lifestyle
advertisers: Fujian qi licensing group
mainly agent: Beijing Advertising Co., Ltd. Lintas
contribute agency 1: Beijing Jingdong financial Holdings Limited
contributions agent 2: Beijing Taipingshengshi Television Advertising Co., Ltd. Shanghai Branch
contributions agent 3: Lowe Advertising Co., Ltd. Xiamen
case name: QQ city power: gold 72 hours to rescue the missing children
participating categories: networking, telecommunications products and services categories
advertisers: Tencent Technology (Shenzhen) Co., Ltd.
main agent: Tencent Technology (Shenzhen) Co., Ltd.
case name: good ride strange
competition categories: financial products and service class
advertisers: Xin’an tokyo Marine Insurance Co., Ltd. product
mainly agent: create different ads Corp.
contribute agency: Wah Ying Chong
case name: Travel Well
entry category: Sightseeing class
advertisers: Japan Tourism Bureau
main company name: Dentsu Ltd. Guohua
case name: QQ city booster: gold 72 hours to rescue the missing children
participating category: Public welfare – Public class brand
advertisers: Tencent Technology (Shenzhen) Co., Ltd.
main agent: Tencent Technology (Shenzhen ) Ltd.
case name: millet Max ultra durable boring live
competition categories: media category – media innovation category
advertisers: Beijing millet mobile software Ltd.
main agent: Beijing millet mobile software Ltd.
case name: LinkedIn Chinese public micro-channel number
entry category : media category – single media activation class
advertisers: LinkedIn Beijing Information Technology Co.,
the main agent of the company: LinkedIn Beijing Information Technology Co., Ltd.
case name: Pepsi – Pepsi – the home music
competition categories: short-acting class spread
advertisers : Pepsi (China) Co., Ltd.
main agent: BlueFocus digital marketing agency
case name: Mengniu sour milk TFBOYS ruler plan
competition categories: single interactive communication affect
advertisers: Inner Mongolia Mengniu Dairy (Group) Co., Ltd.
main agent : Hylink digital technology Co., Ltd.
case name: fragile friend
competition categories: Youth marketing category – children’s
advertisers: IFAW / Phoenix
principal agency: Cheil Agere ad
case name: Trans Union economic Aesthetics
competition categories: Youth marketing category – teenagers and young class
advertisers: Trans Union Industrial Co., Ltd.
mainly agent: Ogilvy & Mather Advertising Co., Ltd. Taipei
case name: phone a good meal
entry category: brand experience category
advertisers: IKEA Ltd.
main agent: Ogilvy & Mather Advertising Co., Ltd. Taipei
case name: Knorr Spring chapter
competition categories: B2B categories
advertisers: Unilever
main agency: Isobar China
case name: 100 years of God resume Bank
entry category: sponsorship and event marketing class
advertisers: Bank
mainly agent: GroupM Maxus China
case name: “there is love unbounded” fotile 2016 new Arrivals release of integrated marketing communications campaign
competition categories: new products and services categories
advertisers: Ningbo, too kitchenware Ltd.
main agent company: Ogilvy & Mather Beijing
case name: Asia-Pacific Telecommunity One large national network of marketing communications
competition category: David and Goliath type
advertisers: Asia-Pacific Telecom Co., Ltd.
the main agent: snow Peng design consultants Limited
case name: retrieve text disappears
entry categories: single retailer category
advertisers: Beijing Jingdong century trading Co., Ltd.
main agent: Cheil Agere ad
case name: Changing Room
entry category: marketing class season
advertisers: Seattle clothes home (China) Ltd. C & A
main agent: Beijing Dentsu Advertising Co.
case name: “dark unseen” integrated marketing communications campaign
competition categories: branded content category
advertisers: Chevron (China) investment Co., Ltd.
the main agent: Soho Square, Beijing digital Technology Ltd.

Bronze

Case Name: BMW vision next100 [century] Yue enjoy
participating Category: Motor Vehicles – Vehicle class
advertisers: BMW (China)
main agent 1: NetEase Beijing Media Co., Ltd.
The main agent 2: Starcom MediaVest
Case Name: good car life, from driving open
competition categories: motor vehicles – automotive after-market class
advertisers: Unisphere used car
main agent: fresh air Beijing culture communication Co.
case name: Christmas surprise plan
participants category: transportation service class
advertisers: Evergreen Airlines
mainly agent: gene network information Co., Ltd.
case name: Rejoice: cool summer Shun fat dance
competition categories: Beauty category
advertisers: Procter & Gamble China
mainly agent: Leo Burnett Hong Kong
contribute agency: Fleishman-Hillard company
case name: Heineken draft beer machine capsule
entry category: beverages – wine class
advertisers: Heineken brewery (Guangzhou) Co., Ltd.
The main agent of 1: Core domain marketing consulting (Shanghai) Co., Ltd.
main agent company 2: Shanghai Jia Dian culture Communication Co., Ltd.
case name: Budweiser “for the music and create” integrated marketing
competition categories: beverages – wine class
advertisers: Anheuser-Busch InBev investment (China) Co., Ltd.
main agent company: Starcom MediaVest
case name : Coca-Cola bottle lines branded content marketing
competition categories: beverages – non-drinks – carbonated
advertisers: Coca-Cola beverages (Shanghai) Co., Ltd.
main agent company: Starcom MediaVest
case name: Coca-Cola bottle emoticons product launch marketing campaign
competition categories: beverages – non-drinks – carbonated
advertisers: Coca-Cola Hong Kong Limited Taiwan Branch
mainly agent: gene network information Co., Ltd.
case name: Mengniu “independence day 2″ Moon Milk integrated marketing project
competition categories: beverages – non-drinks – non carbonated
advertisers: Inner Mongolia Mengniu Dairy (Group) Co., Ltd.
The main agent of 1: Shang culture Communication Co., Ltd. Beijing Rui Gejia
main agent 2: Hylink digital technology Co., Ltd
contribution agency: Beijing Yi-dimensional motion of hydrogen marketing plan Ltd.
case name: heart, just like mom
entry category: beverages – non-drinks – non-carbonated
advertisers: Uni-President enterprises Corp.
mainly agent: Dentsu Guohua Co.
case name: Haagen-Dazs Love Cup teaser cup
competition categories: packaged food, snacks, desserts
advertisers: General mills Corp. Taiwan
main agent: Hong Kong Commercial Huanghe Guo occasion Advertising Co., Ltd., Taiwan Branch
case name: Lynx “• new Year” new Year church parents one thing integrated communication
competition categories: retail
advertisers: Zhejiang Lynx technologies Co., Ltd.
main agent: aerobic Hangzhou cultural and creative Co.
case name: 2015 days cat carnival double 11 global integrated marketing Campaign
entry category: retail
Advertising Owner: Zhejiang Lynx technologies Co., Ltd.
main agent: Lintas Advertising Co., Ltd. Beijing
contribution agency: Steam Films
case name: memory red balloon
competition categories: corporate reputation and professional service class
advertisers: KINGSTON Kingston
mainly agent: Ling chi ad
case name: “old computer can not open new world” Intel x movie Warcraft integrated marketing
competition categories: electronic products
advertisers: Intel (China) Co., Ltd.
main agent: Ogilvy & Mather Beijing / OgilvyBeijing
case name: Baidu large data symphony
entry category: culture and Arts
advertisers: Baidu
main agency: Beijing blue cursor digital marketing agency
case name: Levi’s 501 we are born extraordinary chapter
competition categories: fashion style and casual lifestyle
advertisers: Levi’s
main agency: FCB SHANGHAI
competition categories: fashion style and casual lifestyle
advertisers: Xi Shun Lee Industrial Co.,
the main agency: Ogilvy & Mather Beijing
case name: breast road
competition categories: energy, nutrition and health class
ads Owner: Nestle Taiwan Ltd.
main agent: Ogilvy & Mather Advertising Co., Ltd. Taipei
case name: King hacker
competition categories: networking, telecommunications products and services categories
advertiser: Volkswagen reviews
main agency: W
case name: our spirit corner
entry categories: networking, telecommunications products and services categories
advertisers: watercress
main agency: W
case name: fragile friends
entry category: media and Entertainment category
advertisers: IFAW / Phoenix
principal agency: Cheil Agere Advertising
case Title: 2015 rose card integrated marketing operations
entry categories: financial products and services categories
advertisers: new bank
main agency: United Advertising Co., spread
contribution agency: the Music digital marketing Ltd.
case name: Hong Kong Winterfest 2015 , together with I exchanged Christmas gifts
entry category: Sightseeing class
advertisers: Hong Kong Tourism Board
mainly agent: cat take ads Corp.
case name: with encouragement, love to hear Taiwan
entry category: Public welfare – Public class brand
advertising Owner: Far EasTone
main agencies: Ogilvy & Mather Advertising Co., Ltd. Taipei
case name: my future I’m coming to
the competition categories: Public welfare – Public class brand
advertiser: Far EasTone
main agency: Ogilvy & Mather Advertising Co. shares Taipei company
case name: QQ city booster: gold 72 hours to rescue the missing children
participating categories: media category – media creative class
advertisers: Tencent Technology (Shenzhen) Co., Ltd.
main agent: Tencent Technology (Shenzhen) Co., Ltd.
case name: King hacker
entry categories: media category – media creative class
advertisers: public comment
main agency: W
case name: do Kewei Lang love to run footprints
competition categories: media category – media innovation category
advertisers: Shanghai General Motors Co.,
the main agent of the company: Baidu (China) Co., Ltd.
contribution agency: Hylink digital technology Co., Ltd.
case name: Mercedes-Benz AMG & air F1 racing showdown
competition categories: media category – media innovation category
advertisers: Mercedes – Benz
main agency 1 : Music Watch Information Technology (Beijing) Co., Ltd.
The main agent 2: MEC
case name: Tencent game “National surprise” Wu Yifan army H5
competition categories: media category – single media activation class
advertisers: Tencent game
the main agent of the company: blue cursor digital marketing agency
case name: show her embroidered
entry category: small budget – product categories
advertisers: Shanghai Golden olive culture development Center
main agency: Publicis Advertising Co., Ltd. Guangzhou Branch
case name: King hacker
competition category : small budget category – class service
advertisers: public comment
main agency: W
case name: Year of the Monkey 2016 Pepsi marketing “of the music to take home”
competition categories: short-acting class spread
advertisers: Pepsi (China) Co., Ltd.
main agent company: Shanghai Advertising Co., argon krypton
case name: Tencent finance through red Lucky chapter
competition categories: short-acting class spread
advertisers: pay TenPay technology Co., Ltd.
main agent: Hylink digital technology Co., Ltd.
case name: Mengniu “independence day 2″ custom TVC and custom vending machine interactive communication
competition categories: single interactive communication affect
advertisers: Inner Mongolia Mengniu Dairy (Group) Co., Ltd.
mainly agent: Beijing Rui Gejia Shang culture Communication Co.
case name: Erie QQ Star “where is the father” grow only once, “” integrated marketing
competition categories: Youth marketing category – children’s
advertisers: Inner Mongolia Yili Group Co., Ltd.
The main agent of the company: Beijing Yi Ming days Advertising Co., Ltd.
case name: Xiao-Ming classmates brand listed integrated Communication
Card type: Youth marketing category – teenagers and young class
advertisers: President enterprises (China) investment Co., Ltd.
the main agency: Leo Burnett China
case name: good ride strange
competition categories: Youth marketing category – Youth and Youth class
advertisers: Xin’an Tokyo Marine Insurance Co., Ltd. product
mainly agent: create different ads Corp.
contribute agency: Wah Ying Chong
case name: global website design revision
entry category: brand experience category
advertisers: SapientNitro
main agency : SapientNitro
case name: NIKE quickly singled
entry category: brand experience category
advertisers: NIKE TAIWAN
main agent: interactive creative play mirror Co.
case name: changing taste better
competition categories: B2B categories
advertisers: Unilever Food planning
major agency: SapientNitro
case name: fragile friends
entry category: sponsorship and event marketing category
advertisers: IFAW / Phoenix
principal agency: Cheil Agere ad
case name: “World of Warcraft” movie event marketing
competition categories: sponsorship and class event marketing
advertisers: legendary Pictures
main agent: Mu Wei fashion culture Communication Co., Ltd. (a wholly owned subsidiary of Wanda cinema)
case name: Ali New Year’s Day in mind Oreo countryside
entry categories: subsidence market class
advertisers : Mondelez food enterprise management (Shanghai) Co., Ltd.
main agent: Carat China
case name: QQ city booster: gold 72 hours to rescue the missing children
participating categories: the effect of the marketing class
advertisers: Tencent Technology (Shenzhen) Co., Ltd.
main agent: Tencent Technology (Shenzhen) Co., Ltd.
case name: express into the big box
competition categories: single retailer category
advertisers: Beijing Jingdong century trading Co., Ltd.
main agent: Cheil Agere ad
case name: Nestle 150 anniversary – – meow nest Star program
entry categories: single class retailers
advertiser: Nestle (China) Co., Ltd.
main agent 1: Ogilvy Beijing
main agent 2: Mindshare Beijing
case name: Knorr Year Part
entry category: marketing class season
advertisers: Unilever
main agency: Isobar China
case name: millet Max ultra durable boring live
competition categories: branded content category
advertisers: Beijing millet mobile software Ltd.
main agent: Beijing millet mobile software Ltd.
case name : memory red balloon
competition categories: branded content category
advertisers: KINGSTON Kingston
main agency: Euro RSCG Advertising